In the Media

December 2012 Tim Hurson entrega siete consejos para pensar creativamente – in the South American online magazine MBA & Educacion Ejecutiva published by América Economía.

September 2012 20 Ways to be More Creative – in the UK magazine Easy Living, September 2012 edition. Think Better by Tim Hurson is cited in way #2, “Discard your early ideas.”

June 2012Will, Skill, Drill: A Conversation with Tim Hurson, author of “Think Better” – Blog interview at

April 2011Tim Hurson on Innovation, Thinking Better, and the UnexpectedForbes online picked up on Tim’s TEDx talk in Alex Knapp’s blog.

April 2011Innovation and the unexpected: an impassioned rant – Tim got “boinged” by the influential blog

April 2011TEDx Maastricht“, Tim delivers a 20-minute TED talk on “The Shock of the Possible” in Maastricht, Belgium.


November 2010Excellence in Innovation giving back – Lakeland College, Wisconsin, students were inspired by Think Better, which is used by one of the courses there. They used principles in the book to brainstorm a fundraising project to help educate a student in Cambodia.

October 2010Thoughtwrestling Interview – Blog interview at

June 2010Piensa mejor – InfoWeek On Line edition, in Spanish: book review of Spanish translation of Think Better.

December 2008Top 10 Business Books of 2008 – Best of the best: intelligent, clear, filled with advice” by Harvey Schachter, The Globe and Mail (December 17, 2008) – “He provides a six-step process that you can use in brainstorming sessions or in tackling problems solo, designed to push beyond the predictable, mundane ideas that usually come to you initially and even better ideas that follow, stretching boundaries but still essentially constrained by what you know. He helps you to reach the next level, the ‘third third,’ as he calls it, where unexpected connections occur, as you keep asking yourself what else might be possible.” click here to see the whole article

September 2008Thinking About Thinking” by Bill Libby, Modern Casting magazine (September 1, 2008)

August/September 2008What’s Worth Reading” by Jay Somerset, HR Thought Leader magazine – Think Better provides an actual how-to course of action for solving any problem, from engaging employees to finding new customers, and it’s filled with great examples (including how Polaroid made ‘if only we could make instant pictures’ a reality).”

April 2008 “Here’s a great idea: Think better.” by Cheryl Clock, The Standard (St. Catharines) (April 1, 2008)

March 2008 “Deep thoughts” by Lauren McKeon, Canadian Business (March 17, 2008)

March 2008brainfood” by Loh Chee Kong, Today Online

February 2008The thinking person’s guide to better thinking” by Harvey Schachter, book review in the Careers section of The Globe and Mail

February 2008Think Better: An Innovator’s Guide to Productive Thinking“, book review on Business Opportunities and Ideas“Reading this book will undoubtedly help you improve your approach to creative thinking. If you’re a manager or business owner, I’d get several copies and get your staff to read them, then start making use of the productive thinking model. I have absolutely no doubt that by applying the model you’ll become more creative.”

February 2008Excerpt: ‘Think Better: An Innovator’s Guide to Productive Thinking’“, book excerpt by Tim Hurson on

February 2008Thinking as a basis to building a future” by A. Gaffar Peang-Meth in Guam Pacific Daily News

February 2008Brain Power“, Seamus O’Regan interviews Tim Hurson on Canada AM, Canada’s national breakfast news program


January 2008Don’t panic: Just find a good idea fast” by Jay Robb, book review in The Hamilton Spectator“Drawing on more than 50 years of cognitive research, Hurson’s created a six-step productive thinking model that unlocks the yin and yang of creative and critical thinking. The good news is anyone can master the model, think better and come up with smarter solutions.”

December 2007Think Better: An innovator’s guide to productive thinking” by Mark Borkowski in Canada Free Press

May 2007Speaker asks business leaders to tap into their creativity” by Peter Criscione in The Brampton Guardian

August 2006 “Creativity, the competitive tool” by Mark Wolfe in The Bottom Line: The Independent Voice for Canada’s Accounting and Financial Professionals

August 2005Get creative: Thinking too much just hurts” by Wallace Immen in The Globe and Mail